NextProof – International 0.0 Drink Experience is the first standalone B2B event in Riyadh fully dedicated to international 0.0 wines, beers and spirits.

Running in parallel and at the same venue as the Saudi International Halal Expo, NextProof connects global 0.0 innovators with Saudi and GCC buyers looking for premium non-alcoholic options for hospitality, retail and lifestyle channels.
• Strategic gateway to KSA & GCC
o Direct access to importers, distributors, hotels, restaurants and retailers across Saudi Arabia and the wider GCC for the high-value 0.0 segment.
• Clear regulatory framework
o Focus on real 0.0% alcohol products that can be adapted and registered for KSA, with guidance on SFDA requirements and market access steps.
• Experiential format
o Exhibition area, central Tasting Bar “The 0.0 Bar”, Mixology Lab and Academy sessions on technologies, branding, Halal standards and market trends.
• Business-first approach
o Qualified B2B meetings, curated buyer targets, and concrete opportunities with hotels, retail, HoReCa, corporate gifting and wellness channels.