THE MARKET
Halal economy and 0.0: a structural opportunity
NextProof is built on two converging dynamics: the growth of the
global Halal economy and a clear
regulatory and commercial route for 0.0 beverages in Saudi Arabia and the GCC.
- The global Halal market is estimated at around USD 10 trillion by 2030.
- By 2030, Muslims are projected to represent 26.4% of the world population
This supports long-term demand for
Halal-compliant products, including
non-alcoholic and 0.0 beverages that respect religious and cultural expectations and enable premium hospitality and lifestyle experiences without alcohol.
Saudi Arabia is the
largest importer of Halal products worldwide, with Halal imports expected to exceed
USD 30 billion by 2032 Sezione overview Sito NEXT Proof.docx. Within this framework, 0.0 beverages are a
natural growth area, combining compliance with premium positioning in hotels, restaurants and retail, fully aligned with national tourism and hospitality strategies.
Key figures for non-alcoholic and 0.0
- Non-alcoholic beverages in KSA:
- USD 10.34 bn in 2024 → USD 14.56 bn by 2030
- 0.0 cluster (beer, wine, spirits) in KSA:
- USD 1.5–2.0 bn addressable market by 2028/2029
Selected 0.0 segments:
- 0.0 Beer – GCC: projected +7.7% CAGR (2024–2030)
- 0.0 Wine – Global: USD 2.3 bn (2023) → USD 3.8 bn (2030)
- 0.0 Spirits – Global: USD 336 m (2024) → USD 625 m (2032)
0.0 is clearly moving
from niche to mainstream, with Saudi Arabia emerging as a key regional demand driver.
Why 0.0 is the viable path in KSA
Saudi Arabia is, in practice, a
“dry” market: alcoholic beverages are accessible only to non-Muslims in very limited, tightly controlled contexts, and most hotels, restaurants and public venues cannot serve alcohol.
In this scenario, the scalable route for hospitality and lifestyle is a
100% 0.0 beverage offering, aligned with:
- 0.0% real alcohol content
- acceptable ingredients under local regulations and religious principles
- communication and labelling that respect local sensitivities
For international brands, 0.0 is therefore the
strategic entry path to Saudi Arabia.
Today,
0.0% real non-alcoholic beverages (not “<0.5%”) that are correctly labelled and free from haram ingredients can be distributed and served under categories such as soft drinks, non-alcoholic beverages and 0.0 malt beverages, in many cases even without formal Halal certification, depending on the channel and positioning. This creates an immediate space for compliant
0.0 wines, beers and spirits, allowing producers to start the conversation now, and to consider Halal certification as a
second, targeted step.
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