ABOUT NEXTPROOF
NextProof – International 0.0 Drink Experience is a dedicated B2B platform in Riyadh for international
0.0 wines, beers and spirits.
Held from
4–6 October 2026 at the
Riyadh International Convention & Exhibition Center (RICEC), NextProof is designed for brands that want to:
- access the Saudi and GCC markets with real 0.0% products
- adapt ranges and positioning to local expectations
- prepare products and labels for future SFDA registration and compliant distribution
NextProof is the meeting point between
global 0.0 innovation and
Saudi / GCC demand for premium non-alcoholic beverages, within a clear, professional and legally safe framework.
Linked to Saudi International Halal Expo
NextProof runs
in parallel and at the same venue as the
Saudi International Halal Expo, the leading Halal platform in Saudi Arabia and MENA, which brings together:
- 200+ exhibitors
- 10,000+ visitors
- 30+ countries
The Expo covers Halal-compliant sectors such as food & beverage, tourism, logistics, lifestyle, cosmetics, Islamic finance and pharma, and is organized by
1st Arabia Tradeshows & Conferences.
In parallel, Saudi Arabia is seeing strong growth in the
non-alcoholic beverage market, with a specific focus on
0.0 wines, beers and spirits, driven by hospitality development, modern retail and evolving lifestyle trends. NextProof is the
specialized 0.0 platform that completes this broader Halal ecosystem.
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