4 - 6 October 2026
Riyadh International Convention &
Exhibition Centre - RICEC
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VISITOR TARGET
Regional F&B retailers, wholesalers, and distributors (GCC)
Importers/exporters active in food & beverage and 0.0 segments
Hotels, resorts, international chains
Restaurants, catering and banqueting
Travel agencies & tour operators (Hajj, Umrah, business tourism)
Media, influencers, and trendsetters in in food & beverage and lifestyle
BENEFITS FOR VISITORS
Focused access to an international selection of 0.0 wines, beers and spirits ready to be adapted and registered for KSA.
Direct dialogue with producers to: o evaluate product fit for their channels to understand SFDA registration paths, to be managed by the importer after the fair.
Guided tastings to support assortment decisions in hotels, restaurants and retail.
Educational journey on technologies, trends and use cases (pairing, mixology, gifting).
Networking with key international players in the 0.0 beverage space.
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