VISITOR TARGET

  • Regional F&B retailers, wholesalers, and distributors (GCC)
  • Importers/exporters active in food & beverage and 0.0 segments
  • Hotels, resorts, international chains
  • Restaurants, catering and banqueting
  • Travel agencies & tour operators (Hajj, Umrah, business tourism)
  • Media, influencers, and trendsetters in in food & beverage and lifestyle

BENEFITS FOR VISITORS

  • Focused access to an international selection of 0.0 wines, beers and spirits ready to be adapted and registered for KSA.
  • Direct dialogue with producers to: o evaluate product fit for their channels to understand SFDA registration paths, to be managed by the importer after the fair.
  • Guided tastings to support assortment decisions in hotels, restaurants and retail.
  • Educational journey on technologies, trends and use cases (pairing, mixology, gifting).
  • Networking with key international players in the 0.0 beverage space.
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