WHY NEXTPROOF

Filling a clear market gap
In Saudi Arabia and the GCC, demand for premium 0.0 wines, beers and spirits is growing rapidly, far beyond traditional soft drinks and juices. Hotels, fine dining venues, international restaurants and lifestyle retailers are looking for 0.0 options for:

• food pairing
• premium mixology
• corporate and personal gifting
• wellness and lifestyle concepts

At the same time, international 0.0 producers lack a dedicated B2B platform in Riyadh where they can present full 0.0 portfolios, test the market with qualified buyers, meet importers and distributors, and clarify regulatory, labelling and positioning requirements. NextProof acts as the specialist interface between:

• global producers of non-alcoholic wines, beers and spirits
• Saudi / GCC trade and institutional stakeholders

Positioning and admission criteria NextProof is:

• a standalone, clearly branded B2B event
• held in parallel and at the same venue as the Saudi International Halal Expo
• fully dedicated to international 0.0 wines, beers and spirits, not generic soft drinks

Participation is based on:

• 0.0% real alcohol content
• KSA-ready (or adaptable) positioning and labelling
• potential for future SFDA registrability

Not required:

• prior SFDA registration
• mandatory Halal certification

Halal certification remains optional and strategically relevant for certain channels, but not a prerequisite to exhibit. This allows brands to explore the market first, and enables Saudi and GCC buyers to discover a wider 0.0 offer, with products that can later follow Halal and SFDA pathways after the fair.

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